Search Engine Optimization (SEO)

A full suite of SEO strategies including analytics analysis, keyword discovery, site architecture, on page optimization, link building and conversion optimisation help you to increase rankings, traffic and sales.

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Search Engine Marketing (SEM)

SEM is the process of using paid traffic sources including Google AdWords, Microsoft AdCenter and Yahoo Search Marketing to drive visitors to your site. Save money by ensuring you have well managed, efficient campaigns.

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Who are we?

XEN is a Sydney based web company, delivering Search Engine Optimization and Search Engine Marketing services for Microsoft focussed companies, including Microsoft Partners, Microsoft Gold Partners and Microsoft BizSpark members.

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Worth investigating

Microsoft's SEO Toolkit is a great way to analyse your site and highlight potential issues. Check out our guide to using the IIS SEO Toolit.
More  - http://www.xenseo.net/microsoft-seo-toolkit/
Webmaster tools from Bing and Google provide efficient ways to submit your site and diagnose issues. Plus, you can view stats about what people are searching for and how often they find your site.
Webmaster tools
Microsoft Ad Intelligence is an Excel add-in that provides a range of keyword analysis tools.
More  - http://www.xenseo.net/microsoft-ad-intelligence/