It was interesting to read the comments about Bill Gates’ new site The Gates Notes over the last few days. SEOs were giving it a hard time due to its complete lack of any search engine optimisation. (Maybe we need to coin a new term: ‘search engine de-optimization’ for sites like this)

Aaron Wall first mentioned an offer of help

Aaron Wall offers to help SEO Bill Gates site

…but it was Danny Sullivan who provided the details in his excellent post: Some SEO Advice for Bill Gates.

His post is required reading for anyone still a little unsure what the benefit of SEO is and how they can easily action some simple improvements. He takes us through title tags, meta description, de-duplication, RSS auto-discovery, webmaster tools, consistent URL and link building basics.

Bill was quick to take the advice on board

Bill Gates is going to SEO his site

Let’s see how the site looks in a few days.

UPDATE: As at 27 Jan it looks like Title tag changes are appearing in Bing:

Improved Title tags are showing up in Bing

3 Responses to “Bill Gates and SEO”

  1. Ella Fullard 20. Sep, 2011 at 10:27 pm #

    I wish to know as Bill Gates name is on the email docs sent to me Mega Millions Lottery Inc or is it a scam
    they also state Warren Buffett, Lawerence Ellison in this document an ID of Mr Evan Williams I can send the email I have received to u via email
    Please let me know if koser or scam
    Many thanks Ella

  2. Craig Bailey 20. Sep, 2011 at 11:52 pm #

    Hi Ella,
    Definitely a scam.


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