Microsoft Ad Intelligence

Posted on 28. Dec, 2009 by Craig Bailey in SEM, SEO

Microsoft has provided a nice keyword research tool with its Microsoft Ad Intelligence plug-in for Excel (you need Excel 2007).
It’s a neat little example of a VSTO Office add-in that is both useful and appropriate.
After install (it’s a simple ClickOnce app) a new toolbar will appear in Excel (that’s it over on the right in [...]

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Taking the time to do it right

Posted on 23. Dec, 2009 by Craig Bailey in SEM, SEO

If something’s worth doing, it’s worth doing right. Or so the saying goes.
And this is true especially for SEO and SEM efforts. Too often though, SEO is an after thought, or your Google AdWords campaigns get delegated to the junior developer to take care of. Consider you company. How often have you off-loaded proper Page [...]

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