Search Engine Optimisation & Search Engine Marketing

XEN provides a range of SEO and SEM services for Microsoft focussed companies.

If you’ve arrived at this page, chances are you’re a software or services company building and/or using Microsoft products. Perhaps you do business in one of the following scenarios:

  • You offer consulting in .NET, SharePoint, Dynamics CRM, SQL Server
  • You build tools/add-ins for Visual Studio, Windows Mobile, Dynamics, SQL Server, SharePoint
  • You develop solutions using Visual Studio, SQL Server, .NET, SharePoint or BizTalk

If so, we can help.

We have a long history of developing, managing and consulting in the Microsoft space, coupled with extensive search engine optimization and internet marketing experience. We’re passionate about Microsoft products PLUS the benefits of search engine ranking and marketing.

Learn more: Why we’re perfect for Microsoft Partners.


We provide the following services:

  • Keyword research – find out what your customers are actually searching for
  • On page search engine optimisation – how to get your current pages ranking
  • Off page link building – how to build links from other sites to yours
  • Google analytics implementation – including proper use of goals, ecommerce tracking, segmentation and custom reporting
  • Google AdWords & Microsoft AdCenter – traffic generation, conversion tracking and cost effective campaign management
  • Conversion optimisation – effective use of A/B and Multivariate testing
  • Email marketing – proper engagement tracking


Every engagement is different, but here’s a typical outline of how XEN helps companies:

  1. Initial 15 minute phone call
    We discuss your high level goals and work out whether it is appropriate to proceed (we also check any conflicts of interest).
  2. Initial analysis
    Usually a 4-8 hour exercise where we perform a detailed analysis of your current site, investigate competitors, understand goals, highlight areas of opportunity, prepare a baseline of current rankings, and outline a suggested strategy.
  3. Commence work (either remotely or onsite)
  4. Weekly reviews and updates on ranking, traffic generation and goal progress
  5. Monthly progress reports and ongoing suggestions

Typical Engagement

A typical engagement starts with a 4-8 hour analysis, and continues with 4-8 hours of work each week for the first month. After the first month goals are reviewed, priorities assessed and ongoing work agreed.

Smaller businesses see benefit within a 1 month timeframe and can either take over ongoing processes internally themselves or utilise XEN in an ongoing capacity.

Medium businesses also see benefits within 1 month, but usually continue with ongoing optimisation and incorporating the next highest priority goals into the ongoing strategy. For medium businesses maximum benefit is achieved when multiple strategies are combined as part of a longer term engagement.

View our pricing guide.

How To Get Started

The first step is to email us or contact Craig Bailey on 0413 489 388 (if calling within Australia) or +61 413 489 388 (if calling internationally from the USA, Canada or UK).